Brand Design Playbook (PDF)

Brand Design Playbook (PDF)

A short & simple D.I.Y. branding template. A structured approach to finding the voice and image of your brand you wish to project onto the world. 


    This workbook guides you through different questions to explore & discover new aspects of your business idea or existing project. It includes thinking, writing & drawing. In the last pages of the playbook, you build up the character and lastly fill the Summary Page with all the answers you have found throughout the book. Summary page is like the first draft of your brandbook.


    These worksheets include various brand-defining methods, remixed and presented in short & simple way.


    Possible side-effects, based on customer feedback:

    - Ideas for marketing campaigns

    - Ideas for product packaging design

    - Ideas for the name of your project

    - More clarity about how to present the project

    - More clarity about who is the target audience 


    Can be used individually when working on your own projecy or by designers and marketers as an extra tool in meetings with clients, to get to know the client's business/product better.


    After the purchase, you will receive a download link.

    1. Download  / 2. Print / 3. Have fun!


    Format: PDF

    Page size: A4

    Pages: 11


    Each purchase represents one license for one user. 


    For large volume license orders for organizations or educational institutions please mail me at



    "Absolutely loved her brand character playbook! Super cool design and very easy to follow. Absolutely awesome work!"- Tahlia Henderson, Business Analyst at Volstrom, Monaco


    "This book appeared right in time: when I started building my biggest project and everything had been managed in digital tools. But this book is about something more: it asks you about the values, pains, motivations. It asks and advice things that rarely pops in the head while creating your business. This makes you fall in love with your idea."

    - Greta Galubauskaite, UI/UX instructor, Lithuania


    "In only 3 hours, Arta saved me months of work and wasted time. I like to think of her playbook as the Business Model Canvas of Branding - it is like a practical crash-course in branding. It also enables you to get creative and write down things you never knew you that you knew!"

    - Mike Newman, CEO of Little Green, energy innovation, UK


    "Besides being probably the most positive person I know Arta is a true professional. Arta helped me and my company define our brand in the early stages. The guidelines she has put in her playbook are just the right thing for an early stage startup as well as for any company