Brand Design Playbook

Brand Design Playbook

A short & simple D.I.Y. branding template. A structured approach to finding the voice and image of your brand you wish to project onto the world. A5 size. 20 pages. Version 5.0 


    The Brand Character Playbook helps you to define the feel, voice & image of your brand as it were a person to then use the character as a guide and inspiration for marketing communications and even sales. Use this method when starting out or when you want to refresh your existing company image.


    The playbook guides you through different questions to explore & discover new aspects of your business idea, project or existing company. It includes thinking, writing & drawing. In the last pages of the playbook, you build up the character and lastly fill the Summary Page with all the answers you have found throughout the book. Summary page can also be used a short brand style-guide. 


    Playbook includes various brand-defining methods, remixed and presented in short & simple way.


    Possible side-effects, based on customer feedback:

    - Ideas for marketing campaigns

    - Ideas for product packaging design

    - Ideas for the name of your project

    - More clarity about how to present the project

    - More clarity about who is the target audience 


    Playbook will be mailed to you in a cardboard envelope with a tracking number anywhere in the world. 


    Shipping in Latvia: 3 EUR
    Shipping to all other countries worldwide: 6 EUR
    Orders over 50 EUR: FREE SHIPPING


    You will receive an email update with a tracking number when the package is being dispatched.


    "This book appeared right in time: when I started building my biggest project and everything had been managed in digital tools. But this book is about something more: it asks you about the values, pains, motivations. It asks and advice things that rarely pops in the head while creating your business. This makes you fall in love with your idea."

    - Greta Galubauskaite, UI/UX instructor, Lithuania


    "Absolutely loved her brand chara