Brand Design Playbook
A short & simple D.I.Y. branding template. A structured approach to finding the voice and image of your brand you wish to project onto the world. A5 size. 20 pages. Version 5.0
The Brand Character Playbook helps you to define the feel, voice & image of your brand as it were a person to then use the character as a guide and inspiration for marketing communications and even sales. Use this method when starting out or when you want to refresh your existing company image.
The playbook guides you through different questions to explore & discover new aspects of your business idea, project or existing company. It includes thinking, writing & drawing. In the last pages of the playbook, you build up the character and lastly fill the Summary Page with all the answers you have found throughout the book. Summary page can also be used a short brand style-guide.
Playbook includes various brand-defining methods, remixed and presented in short & simple way.
Possible side-effects, based on customer feedback:
- Ideas for marketing campaigns
- Ideas for product packaging design
- Ideas for the name of your project
- More clarity about how to present the project
- More clarity about who is the target audience
Playbook will be mailed to you in a cardboard envelope with a tracking number anywhere in the world.
Shipping in Latvia: 3 EUR
Shipping to all other countries worldwide: 6 EUR
Orders over 50 EUR: FREE SHIPPING
You will receive an email update with a tracking number when the package is being dispatched.
"This book appeared right in time: when I started building my biggest project and everything had been managed in digital tools. But this book is about something more: it asks you about the values, pains, motivations. It asks and advice things that rarely pops in the head while creating your business. This makes you fall in love with your idea."
- Greta Galubauskaite, UI/UX instructor, Lithuania
"Absolutely loved her brand character playbook! Super cool design and very easy to follow. Absolutely awesome work!"
- Tahlia Henderson, Business Analyst at Volstrom, Monaco
"In only 3 hours, Arta saved me months of work and wasted time. I like to think of her playbook as the Business Model Canvas of Branding - it is like a practical crash-course in branding. It also enables you to get creative and write down things you never knew you that you knew! We used her playbook to guide a creative process that helped me learn and discover more about my own idea. She helped me look at my business idea from another angle and to help me communicate my messages more clearly. She helped me define the right words to use, simplified my tagline and actively involved me by making me express my ideas through drawing images - this led to the design of my logo."
- Mike Newman, CEO of Little Green, energy innovation, UK
ABOUT HAPPY PLAYBOOKS
Happy Playbooks are design-thinking tools for solving life & work-related challenges. All of the Happy Playbooks have a common mission - to educate in a playful way. To inspire for action. And to strengthen our creative muscles.
Books guide you through a structured thinking process and help to maintain focus on the task, providing a place where you can write down the most important details form the process.
Playbooks are suitable for grown-ups as well as youngsters. Useful for individual work and as a tool for teams, consultants, teachers and parents.
RETURN & REFUND POLICY
If, for some reason, your playbook is not what you hoped it would be, simply email firstname.lastname@example.org within 14 days of receiving your order to let me know you'll be returning the item. It will be your responsibility to return the item to me. Once I receive the item back in its original condition, I will refund your money minus the outbound shipping fee.